TNA Wrestling to rebrand as GFW

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After Anthem Sports announced that it purchased Nashville-based Global Force Wrestling, the company is now confirming that TNA will no longer exist.

Anthem Sports, the Canadian company that also owns the Fight Network, will rebrand its wrestling league as GFW and Nashville native Jeff Jarrett will helm the creative aspects of the promotion. Its staple weekly program on Pop TV will continue to be called “Impact.”

According to The Tennessean, “The rebranding comes almost 15 years to the day that Jarrett and his father Jerry Jarrett launched TNA. The wrestling promotion ended up under the control of Dixie Carter, endured a turnstile of cable television partners and garnered negative headlines for unpaid bills, unpaid talent and state tax liens.”

The move to rebrand is designed to distance the company from the financial struggles and legal drama that hung over its brand.

GFW already has momentum in the market and Slammiversary is slated to be held on Sundy, July 2.

“We’re a global brand,” Jarrett said of the rebranding. “We have partnerships in Mexico, Japan, other places. Collectively coming together, we’ve combined forces and basically the rebrand final touches happen (on Sunday) at ‘Slammiversary.'”

To read the full story about the rebrand go here.

What do you think about this surprise move? Sound off in the comments below.