Diva-Dirt.com, better known as Diva Dirt, was initially launched in August 2007 as a blog on women’s wrestling. Our aim was to offer more focused coverage of the WWE Divas where ‘regular’ wrestling press didn’t. The aim was to cover all aspects of women’s wrestling — from posting news, to reviewing televised matches and offering opinions like celebrity blogs such as the popular Dlisted and movie blog, /Film. Our aim was to fill a gap in the market; the larger wrestling media sparsely covered women’s wrestling and female wrestlers, whereas we made it our niche, understanding the large audience there is for women’s wrestling.
Diva Dirt was relaunched in March 2008 under it’s own domain [diva-dirt.com] with editor, Melanie Rob being joined by close friend Erin Lynch. As two 20-something year old females, Diva Dirt offered a female perspective in a male dominated sport. Our goal was to provide intelligent & thought-provoking discussion on women’s wrestling as well as remaining light-hearted and humorous, like other celebrity blogs.
In our first few months online, Diva Dirt saw a month-on-month increase in visitors and through strong ‘word of mouth’ began attracting women’s wrestling fans around the world and from all walks of life.
By the summer of 2008, Diva Dirt had grown a large readership which again, saw a month-on-month increase and we celebrated our first anniversary in March 2009. By this time, we had published over 1000 blog posts and saw over 13,000 comments published by our users.
Continuing into 2009, Diva Dirt continued to hit new benchmarks, gaining the attention of other wrestling press and those in the industry also. Through 2009, Diva Dirt‘s writers began to forge strong contacts & sources amongst the wrestling industry including WWE and TNA, allowing us to gain more ‘inside access’ and break news stories of our own. Diva Dirt has also forged healthy partnerships with women’s wrestling promotions SHIMMER, Wrestlicious and ChickFight.
Adding to our success, Diva Dirt has gained the attention of the very women we write about. Several current and former women’s wrestling talents have acknowledged our work at this website. “You guys are like tastemakers [for the girls]. You can make a girl happen,” said one former WWE Diva.
In August 2009, Diva Dirt was acquired by the Female Fight League group which includes ClickWrestle, ChickFight and Online World of Wrestling.
In 2009 and going into 2010, Diva Dirt is perhaps the strongest it has ever been. We acquired the services of former WWE Diva, Krissy Vaine as a contributor. Vaine writes her own column for the website and hosts an audio show.
Continuing our efforts in providing unique and original content, Diva Dirt produces up to five hours of original audio podcasts for visitors to listen to. These include the thrice-weekly ‘D3′ as well as post-game shows for Monday Night Raw and TNA Impact as well as the aforementioned Krissy Vaine audio show, ‘The Krissy Vaine Project’. We also have a backlog of audio interviews with stars including Dawn Marie, Shelly Martinez and Kristal Marshall. The ‘Women of Wrestling Podcast’ is also distributed by Diva Dirt and has seen guests such as Jackie Haas.
- Diva Dirt holds an annual ’50 Sexiest Divas’ countdown as voted for by the fans. The list is similar to that of FHM’s 100 Sexiest Women as well as similar lists from Ask Men and Maxim
- Our annual Year-End Awards celebrate the best Divas, Knockouts, matches and moments of the year. This takes place in December. Awards include ‘Diva of the Year’, ‘Knockout of the Year’, ‘Match of the Year’ and many more.
- In December 2009, readers of Diva Dirt voted former WWE Diva, Lita the ‘Woman of the Decade’ for her services to women’s wrestling from 2000 through 2009.
- Diva Dirt has helped in philanthropic causes such as our own ‘Diva Dirt Gives Back’ charity drive where we raised over $500 for Susan G. Komen for the Cure and Wrestler’s Rescue in October 2009. In January 2010, Diva Dirt supported TNA Knockout Awesome Kong’s ‘Wrestlers 4 Haiti’ charity endeavors which raised over $5000.
