CNBC’s Elizabeth Schulze interviewed WWE’s Chief Brand Officer, Stephanie McMahon, at Web Summit in Lisbon, Portugal on Tuesday. The purpose of the interview was to focus on “five tips for building a global brand.” She discusses marketing globally and leads into how sports is a big attribute to that global market. She touches base on Ronda Rousey role in WWE and her history with the UFC. She also goes into the importance of storylines and how they are critical to the business.
McMahon also discussed WWE being the second most viewed YouTube channel in the world. This was after Schulze recognized that the company is the most watched sports channel on YouTube above all other sports. She discussed the evolution for women’s wrestling from the #givedivasachance movement, up to, and including the first ever WWE all women pay-per-view, Evolution, that trended on Twitter for 2 hours while also the MLB World Series and NFL Sunday night football were airing.
Lastly, she was asked where she sees the company 10 years from now.
“10-20-30 years from now, there’s no reason we can’t be as big [as] or bigger than Disney. Now that’s a tall order, especially given recent transactions. However, there’s no reason why we can’t get there. You have to dream big, have big, bold goals, and go after them.”
It sure is great to have big dreams. She is at least realizing just how tall that order will end up being and how bold of a statement it was.
What did you think of this interview? Do you think the WWE is doing a good job with their business globally?