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WWE and Mattel announce the launch of new girls’ product line

During today’s kick-off at Comic-Con in San Diego, the WWE along with Mattle Toys have announced the launch of a new girls’ line.

The line will feature the first-ever fashion dolls of WWE Superstars Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.

Read WWE’s full press release below and first images of the new fashion dolls below (Photo from left to right – WWE Superstars Brie Bella, Sasha Banks, Nikki Bella and Natalya):

(Photo from left to right – WWE Superstars Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie):

MATTEL AND WWE® LAUNCH GIRLS PRODUCT LINE

“EL SEGUNDO, Calif., and STAMFORD, Conn., July 20, 2017 – Mattel and WWE are launching a girls’ product line that features the first-ever fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie, to leverage the popularity of WWE’s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands.

The new WWE Superstars product line, which was revealed today at San Diego Comic-Con, offers fans an original way to play and includes the following:

  • 12” fashion dolls that are articulated and come with multiple fashions inspired by Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.
  • Role Play items that include a WWE Women’s Championship title belt with authentic styling and sleek metallic medallions, in addition to fun accessories like a Bayley-inspired headband and Sasha Bank’s “Legit Boss” rings.
  • Action figures that have deluxe articulation and bold ring looks that include the Superstar’s iconic accessories.

This is the first time female WWE Superstars will have a fashion doll and role-playing line, in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning Monday, July 24, and exclusively at Toys“R”Us® stores nationwide and Toysrus.com this September.”

WWE Chief Brand Officer Stephanie McMahon also had this to say about the company’s new product line:

“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars, but our entire company. We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”

What are your thoughts on WWE’s new line for girls? Will you be picking up some of these new dolls? Let us know in the comments below!

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