WWE’s Executive Vice President of Creative, Stephanie McMahon, spoke to IGN.com at USA Network’s upfront event a few days ago, at which she and John Cena announced the expansion of Raw to a three-hour long show, beginning July 23rd (Raw’s 1000th episode).
In the brief interview, she comments on the challenges they face by adding an extra hour of content each week:
It’s going to be the first-ever regularly scheduled three-hour program on television and I think we’ve got a pretty good handle on it thus far. You know, we do a three hour show called a pay-per-view almost every month and [with] Monday Night RAW, we’ve done three hours before, so we feel great about it.
She also revealed that there will be a lot more audience inclusion, with fans being allowed the opportunity to determine matches and more.
This is going to be the most interactive show in television history. Our audience is going to have the chance to effect something in the show every week. Matches, stipulations, anything and everything. Different things every week.
When pressed about a return to Raw, Stephanie teasingly answered:
Who knows? Maybe you’ve got to tune into the 1000th RAW on July 23rd!
Raw expands to three hours this July.